About Fjällräven

More than 50 years serving nature

Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

Fjällräven’s products are currently sold in around 20 countries. Over time, a few have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. We work continuously on developing materials, solutions and designs for new favourites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.

Our Responsibility

To leave no trace is a motto among outdoor enthusiasts. And just as we would like to leave last night’s campsite so that the next visitors can enjoy undisturbed nature, we would also like Fjällräven as a company to have as small an environmental footprint as possible.

For many years, Fjällräven has been working actively to protect people, wildlife and nature. As an outdoor company, with many employees who themselves love being outdoors, this seems completely natural to us.

We are proud to be able to offer our customers timeless, durable and functional outdoor clothing and equipment. We are convinced that products that last longer are better for the environment than trendy items that only last one season. Of course, we are also careful to ensure that our products are manufactured correctly from the start. Therefore, we are constantly striving to improve processes, select suitable raw materials and decrease our consumption of water, energy and chemicals.

History

From a small cellar space in Örnsköldsvik, Fjällräven has expanded to all corners of the world. It all started with a 14-year-old boy who didn’t think that the backpacks of the time were particularly comfortable, and who decided to do something about it.

The year was 1950, and Åke Nordin was going on a trek in the mountains of Västerbotten together with a good friend. Åke was a scout and loved being outdoors. But carrying his provisions uncomfortably was not the young boy from Örnsköldsvik’s idea of fun. And backpacks of the 1950s were certainly uncomfortable, as they hung like shapeless bags from your backside and forced the wearer to walk bent doubled to compensate for the weight.

Åke had read that if you were going to carry anything heavy, the weight should be positioned high up and close to the back. In a lodge adjoining the family’s holiday house outside Örnsköldsvik he made a wooden frame. Using his mother’s treadle sewing machine he sewed a bag out of strong cotton material which he fastened to the wooden frame using leather straps.

Åke was happy. The frame distributed the load better across his back and increased the ventilation between the back and the backpack. In addition, he could carry a heavier pack.

The backpack frame was the start

The backpack frame was the start of the Fjällräven company that Åke Nordin founded ten years later. By that time, he had done his military service at the newly founded and extremely demanding FJS Parachute Ranger School in Karlsborg. It was there that he realised there was a market for functional and hard-wearing outdoor equipment. Åke noticed that not even the equipment used by the most elite unit in the country made the grade.

In 1960, Åke Nordin registered his company, which he called Fjällräven. Its registered office was the family’s one-room flat just outside Örnsköldsvik. The workshop was in the cellar, which functioned as a factory and R&D department during the first year. This is where the first backpacks with aluminium frames were created, and gradually also the condensation-free, lightweight tents, functional outdoor clothing and revolutionary sleeping bags which would come to be loved by a growing corps of outdoor enthusiasts around the world.

Product development

Natural inspiration

Ever since the company started in 1960, Fjällräven has been driven by the notion of offering timeless, functional and durable equipment for a variety of wonderful experiences in nature. A prerequisite for this is, of course, to be curious and always looking for smart new solutions as well as improved materials and designs. Irrespective of what we develop for the product concerned, the aim is always to create something you’ll use, love and wear for many years to come.

We have always turned to nature for inspiration. It’s when we’re out in the forest or in the mountains that we discover things that are missing in our range or solutions that can still be improved. That’s why we go out hiking and on winter adventures every year to test our products and get ideas for new ones. Sometimes we also get ideas from customers and help from people with special skills in order to develop products for specific purposes. We call them the Fjällräven Specialists and you could say that they are an extension of our contact with the great outdoors.

Durable classics

Even though we like constantly coming up with new solutions for even safer and more enjoyable outdoor activities, we are often aware that existing products work well just as they are. These favourites are to be found in our range season after season. There’s just no point changing a good formula.